Brand Profiles
- Atkinson Capital, LLC
- Bel Air Investment Advisors
- Chicago Board Brokerage
- Childreach
- Corporate Properties LLC
- InHealth
- Johnson & Johnson – Click to Care
- Johnson & Johnson – Safe Decisions for Life
- Unity International Group
ATKINSON CAPITAL, LLC
“Partner with us on launching this new financial services business, which will link Japanese institutional investors with high-performing U.S. money managers.”
We developed a start-up identity system for this new venture, including logo, stationery, marketing brochure and Web site. All materials were created to elicit maximum target market response in Japan and the U.S. return to list
BEL AIR INVESTMENT ADVISORS
“We want to update our identity to reflect a contemporary look, but retain some of the key identifiable elements and give an overall impression of exclusivity.”
Bel Air, based near Hollywood and known as the “investment manager to the stars,” approached gabbegroup to re-conceive its existing logo, which the younger, rising executives of the company felt had become stale. We conducted extensive research and interviews as part of the overall marketing study for the firm and developed several distinct variations on the firm’s logo reflecting that input. return to list
CHICAGO BOARD BROKERAGE
“Create the marketing program to roll out this new joint venture of the Chicago Board of Trade (CBOT), the world’s largest financial exchange, and Prebon Yamane, a leading global institutional broker.”
Chicago Board Brokerage (CBB) was formed to launch a new, breakthrough electronic trading system for members of the CBOT. As a participant in this exciting venture from its inception, we worked with CBB on all of its marketing initiatives, starting with the business plan and extending through its product naming, logo development, collateral production and Web site creation. We also provided special event services, including PowerPoint presentations.
CHILDREACH
For ChildReach, the U.S. arm of the pioneering international child sponsorship organization – known originally as Foster Parents Plan, members of the gabbegroup team spearheaded development of a brand identity that distinguished the organization from other U.S. foster parents programs – and symbolized its mission and values.
CORPORATE PROPERTIES LLC
“Our company’s approach to strategic real estate advisory is unique. Help us develop a new brand identity and Web site that position us distinctively for our primary market — major corporations.”
As part of an overall communications and marketing program for Meridian Development Partners, gabbegroup worked with Corporate Properties LLC (CPL), a division focused on maximizing corporate real estate portfolios. We are overhauled CPL’s brand through the development of a new logo, tagline, identity system and Web site. Our aim was to position CPL as a leading provider of consulting services that draws on an unmatched heritage of experience in maximizing real estate value in all kinds of market environments.
THE INSTITUTE FOR HEALTH TECHNOLOGY STUDIES (InHealth)
“We are forming a trade organization focused on delivering objective information and credible insights into the role, impact and value of medical technology. Help us establish a memorable identity to appeal to our broad constituency base.”
gabbegroup worked with the existing board of the organization, now known as InHealth, to develop a new identity that reflected a research/educational focus. After conducting an extensive study involving policymakers, the medical community and other stakeholders, gabbegroup developed the name, brand identity, collateral and Web site content for the organization.
JOHNSON & JOHNSON – CLICK TO CARE
“Help us brand a new initiative in support of our Credo that allows our employees to connect with volunteer opportunities”
gabbegroup was retained to develop a name and logo for this Johnson & Johnson partnership with VolunteerMatch.org. The name, Click to Care, and the logo highlight a contemporary approach to volunteerism, providing a memorable, recognizable and meaningful call to action.
JOHNSON & JOHNSON – SAFE DECISIONS FOR LIFE
“Johnson & Johnson is firmly committed to eliminating accidents in the workplace. Develop a global campaign to raise awareness of the importance of hand safety among our more than 110,000 employees.”
As part of our work in conceiving, developed and produced this sweeping initiative focused on hand safety in the workplace and community, gabbegroup developed the brand identity by conducting extensive creative research of the concept of “hands.” The identity selected was rolled out worldwide in over 200 operating units.
UNITY INTERNATIONAL GROUP (UIG)
“We’re known primarily as a New York electrical contractor. Our logo and overall brand identity needs to help convey our ability to be a single source provider of sophisticated power, telecommunications and technology solutions.”
As part of a comprehensive marketing and branding program we developed a new logo and identity system for Unity International Group, one of the fastest-growing private companies in the New York Metro area.