Public Relations/Marketing

DEVELOPING COMPREHENSIVE COMMUNICATIONS STRATEGIES

• Internal/external research
• Competitive benchmarking
• Program analysis
• Recommendations
• Management orientation/training

BUILDING EXTERNAL AWARENESS AND ENHANCING PERCEPTIONS THROUGH THE MEDIA

• Counseling on traditional and new media opportunities
• Creating targeted, aggressive corporate, institutional and product campaigns
• Working with national/international/trade media
• Media training

BRANDING AND MARKETING ORGANIZATIONAL IMAGE, SERVICES, PRODUCTS

• Identity systems (naming/logo/collateral)
• Positioning (message-point) guidelines
• Digital, video and print marketing materials
• Special events
• Annual reports
• Recruiting collateral

ENHANCING ORGANIZATIONAL CULTURE

• Management communications
• Employee publications
• Training and career development collateral
• Web content
• Orientation materials