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UNCOVERING AN "OBAMA EFFECT"
Promoting a controversial Vanderbilt study
On the eve of Barack Obama’s inauguration as President, Professor Ray Friedman of the Vanderbilt Owen Graduate School of Management released a study, conducted during the 2008 election, documenting the “Obama Effect.” Friedman found that the test-taking performance gap between white and black Americans was seemingly erased when Obama’s success was most tangible, pointing toward the potential impact of such positive “in-group” role models. The gabbegroup team – in partnership with Vanderbilt’s Public Affairs team – rolled out a comprehensive media campaign that resulted in high-profile coverage by The New York Times, CNN, USNews.com and The Atlantic, among others.
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