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Skill Areas | Public Relations & Marketing | Profiles of our Work

SHELTERING HOMELESS YOUTH IN WINTER
Publicizing a critical fundraising campaign

Amid a challenging fundraising climate for nonprofits, Covenant House New York (CHNY) – which provides critical services to homeless, runaway and at-risk youth – launched "30 Days for 30 Nights" a campaign to meet the needs of young people struggling to survive on the city's streets in winter. In support of this initiative, gabbegroup secured coverage in local, national and philanthropy media, including early placements on WFAN (66 AM) and the New York Nonprofit Press Online, and captured the attention of writers at The Wall Street Journal and Crain’s New York Business.


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